Rob Radford

Radfords Abattoir in Warragul, Gippsland, is a family owned company that has been operating for 68 years.

Owner, Rob Radford has for many years sold Lowline and Lowline-cross beef into the Sydney market.

‘Traditionally, Sydney has required smaller cuts and I don’t see that demand decreasing’ he says.

“There are markets for grassfed and grainfed but the most important issue is that the animal has good conformation and is fed properly”

“Put simply, if an animal is not correctly bred it shows up in the meat quality and therefore the price” Rob says breeders, particularly new breeders, need to build good contacts and take advantage of the breeding and marketing information offered through the breed and beef groups, government agencies and workshops.

He also sees carcase competitions as an excellent way to gauge breeders’ feed management and genetic selections.