Australian Lowlines are exhibited at all Royal shows and numerous country and regional shows in Australia and New Zealand. The Association also holds a trade site at Beef Australia. In addition to sales to new members, the breeders of registered Australian Lowline cattle have numerous markets available.
The role of the Stud or Seedstock producer is an important one. They are vital to the quality of a breed being maintained and even improved. The commercial sector heavily relies upon the Stud /Seedstock producer to provide cattle that perform in the paddock. Breeding quality cattle is satisfying and enjoyable – the particularly docile temperament of the Lowline makes it even more so.
The Australian Lowline has much to offer the cattle industry, in terms of easy management, reduced production costs, higher stocking rates and increased retail beef yields. Used in the dairy industry, the Lowline bull solves heifer calving issues and introduces a shorter gestation period enabling them to get into milk production earlier. The Lowline bull also improves the carcase traits, giving another income stream. New Zealand dairies, in particular, have adopted the use of the Lowline bull and are reaping the rewards.
Internationally the demand for Australian Lowline cattle has been strong. With markets now established in various countries, registered breeders have the opportunity to export genetics into existing markets or to develop new markets in other countries. Australian Lowlines can be exported as live animals, embryos and/or semen.
The Certified Lowline Beef (CLB) programme and trademarked logo are available to both full and commercial ALCA members interested in beef production. Members can use this important marketing tool to promote their stud animals to interested purchasers.