Produce Certified Lowline Beef

In today’s world, there are many avenues and opportunities for the smaller producer to enter the beef industry. Joining the Certified Lowline Beef programme provides many advantages including networking, advertising on the ALCA website, access to marketing materials and use of the Trademarked CLB Logo.

Certified Lowline Beef (CLB) is a term able to be used by Australian Lowline cattle producers who have entered into an agreement with the Australian Lowline Cattle Association (ALCA) to promote their beef. Eligibility to join the programme and market your beef as Certified Lowline Beef is determined by the signing of and adherence to the CLB Producers Agreement.

To enter into an agreement, producers must be current members of ALCA and their beef must be able to be proven by DNA and parent verification processes. This provides a guarantee of quality for the consumer and a product management tool (to help identify the best beef producing genetics) for the producer.

For further information about how CLB might suit you, please click here
If you have further questions then please contact Michele Molloy by email: or phone: 0413 147 652
To join the CLB programme and pay online please click here

Read the complete  Lowline and CLB story in the recently released book, AUSTRALIAN LOWLINE
For further reading please also see:
What Chefs, Butchers, Consumers and Producers have to say
Lowline beef snags SE buyers – Burrungule Boutique Beef (Stock Journal article by Catherine Miller)
Cloudbreak Lowlines – Eungella Beef
Geelong East Butcher selling Certified Lowline Beef
Australian Lowline Beef Producers – Mandy & Kel Tennent (by ABC Rural: Lara Webster)
2014 Journal article – Steering Away from Bulls
2014 Journal article – Steer Costs Stacks up for Home Kill
2012 Journal article – Old Fashioned Lowline Corned Beef Recipe